Contractor Bonding Field Guide · Video drafts
Draft video ads for the bonding field guide campaign, for review. Each one is shown in widescreen; every version also comes in vertical (Shorts/Reels) and square. They're designed to work with the sound off, so captions carry the message. The music is a temporary placeholder.
1. Animated: 15 seconds
Animated graphics, short version.
2. Animated: 30 seconds
Same concept, with time to walk through what a surety looks at.
3. Jobsite footage: 15 seconds
The same message over cinematic jobsite footage instead of animation.